The key factors include: Economic growth, Consumer consumption patterns, Culture, Market Distance, Product type and Advertising medium. The cost evaluation function computes a product of the number of visits to service center SCj and the average cost of servicinga task at this center. Examples of Advertising medium in a sentenceĭealers may advertise a savings program or other in-store promotion, but it is a violation of this Policy to “do the math” within the applicable Advertising medium by displaying the net price or total cost after savings.Īdvertising: medium, reach (share of target market reached) and frequency (number of times reached).B.Īdvertising medium which is notably small in size is exempt from subsection 9.2.3 of this rule, including but not limited to pens, pencils, pins or other items smaller than 1.5 inches in diameter.įor example: Advertising medium such as digital ads, webpages, and social media images and so on.įigure 2 depicts nine groups of determinants that are most likely to affect advertising elasticity.In the following, the relationships between the moderating variables and advertising elasticity are briefly outlined for each of the nine groups of poten- tial determinants: (1) Advertising medium: Prior literature identifies substantial differences in adver- tising elasticity magnitudes according to the under- lying advertising medium (e.g., Vakratsas and Am- bler 1999).
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